The Best Idea Yet

Wondery

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Read more

Business

Episodes

🎬 That’s a Wrap on Season 1 | 51

09/30/2025 00:06:02📺 SNL: The Snickers Bar of Saturday Night | 50

09/23/2025 00:42:25 🎧 Sony Walkman: The Analog Icon That Led to a Digital Revolution | 49

09/16/2025 00:41:43👜 Birkin: The Handbag That Costs More Than Your House | 48

09/09/2025 00:44:49⚾️ New York Yankees: Rise of the Bronx Bombers | 47

09/02/2025 00:42:57 Show all episodes

Our take on The Best Idea Yet podcast

Have you ever wondered how the Happy Meal became a household name? The Best Idea Yet podcast dives into the story of this and many other brilliant products in a way that's easy to follow and fascinating. In their first episode, you will get to know how the Happy Meal was created - a tale involving a mom, an ad guy, and a struggle you wouldn't expect. Every week, they'll reveal the unexpected origins of everyday things. Worth tuning in to discover the origins of the most groundbreaking concepts. The Best Idea Yet is a business podcast by Wondery.