The Best Idea Yet

Wondery

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Read more

Business

Episodes

🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36

06/17/2025 00:41:42🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35

06/10/2025 00:40:09 🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34

06/03/2025 00:40:53🍅 Heinz Ketchup: The King of Condiments | 33

05/27/2025 00:42:16💧 LaCroix: The Cinderella of Seltzers | 32

05/20/2025 00:42:25 Show all episodes

Our take on The Best Idea Yet podcast

Have you ever wondered how the Happy Meal became a household name? The Best Idea Yet podcast dives into the story of this and many other brilliant products in a way that's easy to follow and fascinating. In their first episode, you will get to know how the Happy Meal was created - a tale involving a mom, an ad guy, and a struggle you wouldn't expect. Every week, they'll reveal the unexpected origins of everyday things. Worth tuning in to discover the origins of the most groundbreaking concepts. The Best Idea Yet is a business podcast by Wondery.