How I Built This

NPR

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. Read more

Business Entrepreneurship Interview

Episodes

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

Yesterday (06/15/2026) 01:04:04Advice Line with Christina Tosi of Milk Bar

06/11/2026 00:45:17 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

06/08/2026 00:58:48Advice Line with Tim Ferriss (August 2025)

06/04/2026 00:47:25UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

06/01/2026 01:28:23 Show all episodes

Our take on How I Built This podcast

How I built this tells the story behind the start of the world's most successful companies. In every episode, Guy Raz interviews inventors, entrepreneurs, and idealists to unveil the thoughts and experiences behind the designers, strategists, and leaders who built the great brands, companies, and trends setting the industry and consumer clock right now. How I built this is produced by NPR and one of the most popular and respected podcasts in the business world since it launched in 2016.