How I Built This

NPR

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. Read more

Business Entrepreneurship Interview

Episodes

Advice Line with Kenneth Cole

Yesterday (07/16/2026) 00:45:35Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

07/13/2026 01:15:34 Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

07/09/2026 00:48:52Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

07/06/2026 01:03:57Advice Line with Ronnen Harary of Spin Master/PAW Patrol

07/02/2026 00:43:26 Show all episodes

Our take on How I Built This podcast

How I built this tells the story behind the start of the world's most successful companies. In every episode, Guy Raz interviews inventors, entrepreneurs, and idealists to unveil the thoughts and experiences behind the designers, strategists, and leaders who built the great brands, companies, and trends setting the industry and consumer clock right now. How I built this is produced by NPR and one of the most popular and respected podcasts in the business world since it launched in 2016.